About Us



Having experienced a variety of sports in my life, I have experienced more than any other person can, the amazing impact that exercise has on physical and mental health. No matter how much technology evolves, people's desire to live a healthy life remains constant. I changed my career from being a banker because I believed that the demand there would never disappear. After starting my own business, I encountered the broader concept of wellness and realized that in addition to exercise, lifestyle habits such as diet, sleep, and self-care are important for a healthy life. As a trading company specializing in wellness, we are committed to supporting as many people as possible in achieving a lifestyle of wellbeing.


Born in 1993. After graduating from the School of Commerce at Waseda University, he joined Sumitomo Mitsui Banking Corporation in 2017. Mainly engaged in finance operations for real estate acquisition funds. Released a chaos map listing 200 domestic and international sports tech companies from 2020 to 2023; appeared on Abema Prime News in 2022; contracted to manage fitness media and provide management consulting services from 2021 to 2023. With the language skills gained from studying abroad, the research skills cultivated through Chaosmap, and the knowledge and networks developed through fitness media, the company has entered the wellness trading company business.



Daiki Natsui


Hobbies: Strength training, baseball, surfing, golf, traveling, karaoke

Origin of the company name


Aestas is derived from the Latin word Aestas, meaning "summer. Aestas is a combination of the first letter of our CEO's last name and our desire to "make the world hotter through wellness. In addition, in order to create a company name with four katakana characters and starting with "A" or "A", we decided to take the final "S" and use this company name.



The history of Aesta Inc. from its inception to its third term is shown in the image above. Clicking on the image will take you to the personal notebook of the CEO, where you can read more details. Despite the twists and turns, we have not lost sight of our mission of "doing business to make people healthier".

About Us

Company Name Aesta,Inc.
Officer CEO Daiki Natsui
Date of Establishment August 6, 2020
Capital Stock 1 million yen
Correspondent Banks Sumitomo Mitsui Banking Corp.
Japan Policy and Finance Corporation
SBI Sumishin Net Bank
Sugamo Shinkin Bank
Main Businesses Wholesale, retail and trade of wellness-related products (PB products)
Support for distribution of wellness-related products (other companies' products)
Operation of a storefront affiliate system
Consulting services (management and new product development)
Major Customers Dentsu Inc., NTT DATA Management Research Institute Corporation, Renaissance Corporation, Yodobashi Camera Inc., Dunlop Sports Wellness Corporation, Sunberx Holdings Corporation, Rust Wellness Corporation, Olive Tree Corporation, Dream Cube One Corporation, Luxe Laurel Corporation, Sports Motivation Corporation, NEWNEX Corporation, Sanko Gakuen Educational Corporation
Head Office Address 〒170-0005
Minami-Otsuka T&T Building 6F, 3-36-7 Minami-Otsuka, Toshima-ku, Tokyo


Minami-Otsuka T&T Building 6F, 3-36-7
Minami-Otsuka, Toshima-ku, Tokyo

Our company headquarters is registered in the co-working space "RYOZAN PARK".
Upon arrival at the building, please take the elevator to the 6th floor.